The Business of Art

The Business of Art

businessofartlogoMonthly Workshop Series

Free for Arts Council Members/$15 for General Public
Pre-Registration Required: 607.723.4620 or

Programs held at: 81 State Street, 5th Floor, Binghamton

The Business of Art Workshop Series is an opportunity for artists of all disciplines to learn essential business success strategies in a supportive environment.  The instructors and facilitators have many years of successful experience in various business ventures throughout the arts community.  Participants will learn many of their tried and true best practices. If you are already in business, thinking of launching a career as a professional artist (visual, performing, literary, and digital) or would like to attend and network with other members of the arts community – welcome!

Press Releases That Get Media Attention

Wednesday, March 29th 6-8pm

Presented by:
Jim Ehmke, News Channel 34
Chris Kocher, Press & Sun Bulletin
Margaret Gilroy, Press & Sun Bulletin
Kathryn Fletcher, Digital Marketing Director at Ad Elements and Co-Founder of BiziFit
and Moderator Barb Van Atta, Broome Arts Mirror

More than 70% of journalists spend less than a minute, on average, per release. That means they don’t read your message word by word. More likely, they skim.  So how can you craft PR pieces that reach flippers, skimmers and other nonreaders? Learn current best practices from leading media professionals on how to write media relations pieces that get posted and published, boost your search engine rankings and reach stakeholders directly.

Specifically, you’ll learn to how to:

Think Like a Reporter: Develop stories that readers want to read — and that media outlets want to run.
Master the Anatomy of a News Release: Tap current best practices, from lead to boilerplate.
Write Killer Bites: Turn lame quotes into scintillating sound bites.
Cut Through the Clutter in PR: Increase coverage, sharing and more with tight, bright releases.
Lift Ideas Off the Release: Reach journalists, bloggers and readers with display copy.
Make Your Releases More Inviting:  Strategic use of headlines, links and other display copy draws people into your PR pieces and will even communicate to media flippers and skimmers.

Websites for Artists

Wednesday May 10th 6-8pm

Presenter: Ben Giordano, FreshySites

When do you need a website? What should it look like? Can I afford a professional website? Do I need to provide all the content?

Learn how to determine what you need for a professional image and how to get started in an informal presentation on website development and marketing. For (visual, performing, literary, and digital artists.