Program Overview:
In 2024, BCAC is launching an expanded and reimagined Business of Art Professional Development Program, formerly known as the Business of Art Workshop Series. This program is designed to equip local working artists, creators, and arts administrators with essential professional resources to develop their business skills. This new program will feature a structured course map, covering three main areas of focus: Art Entrepreneurship, Art Marketing & Management, and Art Business.
This an excellent opportunity for artists, creators, and arts administrators to learn essential professional success strategies in a supportive environment. If you are already in business, thinking of launching a career as a professional artist (visual, performing, literary, digital, etc.) or would like to attend and network with other members of the arts community – you’re welcome to join!
2024 Pricing:
Participants have the option to choose whether to complete a full area of focus or attend individual workshops to supplement their existing knowledge of a topic.
After 5 FREE workshops have been redeemed, BCAC only charges $15.00 per workshop for our members!
Please note only the following membership tiers are eligible to redeem the 5 free individual BOA workshops: College Student and Individual
Scroll to the “Registration” section of this page for more information on registration for individual courses.
If you’re not a member of BCAC, you can still attend the BOA workshops for a small fee of $25.00 per session!
Scroll to the “Registration” section of this page for more information on registration for individual courses.
Interested in becoming a member? Visit our membership page!
Individual BCAC Members enjoy the following benefits!
- 5 FREE Business of Art professional development courses annually Members’ Night events
- Submission privileges to Artisan Gallery’s Annual Members Exhibition
- Priority consideration to sell retail artwork in Artisan Gallery & online Bi-monthly members’ meetings
- Member profile in BCAC’s Member Directory
- Arts News posting privileges (Arts News is a platform on broomearts.org where members share events, press releases, and more) Community Arts Calendar posting privileges (promote arts-related events, performances, and more)
- Opportunities posting privileges (share arts-related job postings, open calls, and more)
- Weekly e-newsletters featuring local art events, workshops, and happenings
- Members-only emailings about grants, residencies, open calls, and other assets
Your 2024 Instructors:
BCAC has selected a team of instructors with diverse professional backgrounds to guide participants through the focus areas of 2024. Each instructor has a strong passion for the arts and will draw from a vast range of experiences to assist participants on their professional journey.
Rachel Consolazio is a local ceramic artist and watercolor painter who grew up right here in the Southern Tier. She attended Vestal Senior High School and received her BFA from Syracuse University School of Art. Rachel’s ceramic work has been featured in gallery exhibitions across the country and she participates in multiple juried art festivals around the region every year. Her work is available in several local retail galleries. She is also a freelance surface pattern designer. Her patterns have been featured on products ranging from wallpaper to gift bags, baby apparel and bedding. Rachel hopes the viewer gets a sense of her presence in her artwork and the love she pours into each piece. She creates with the intention that each piece brings the user a joyful everyday experience, creating a deeper and more meaningful connection to that day and that moment.
Website: https://www.rachelcpottery.com/
Cindy Henry holds a Bachelor of Science in Art Education from the College of St. Rose, Albany, NY, and A Master of Arts in Arts Education from Kent State University, Kent, OH. Cindy is a full-time teacher and creates mixed media works in fiber and non-paper using printmaking, painting, stitching, and collage techniques. Her background in fine art and graphic design is evident in the strength of her simple compositional structures and her transformation of traditional media and techniques into innovative works of art.
Website: https://cindyhenrystudio.com/
Jerone Hsu (He/him) is an Earthling who serves at the intersection of participatory platforms, community experiences, and interdisciplinary collaborations. As an artist, strategist, and designer he works to cultivate more nourishing futures from within the ecosystem of Prime Produce, a grassroots guild for good made up of friends, family, and neighbors committed to intentionally serving our communities. He is permanently engaged in an exploratory participatory performance art piece called, “No, Seriously, There’s Still Hope” where he invites everyone to pretend alongside him that there’s totally still hope and it’s not too late to make meaningful, positive change in the world. No, seriously.
Website: https://www.primeproduce.coop/
Stephanie Krummenacker has consulted with hundreds of local and national companies located in 25+ markets across the country. She brings 20+ years of experience in broadcast and digital marketing to every client project. She marries the trends in data with the power of storytelling to effectively connect businesses with their target audience and deliver bottom-line results. As Owner and Chief Marketer of MediaBrush Marketing, Stephanie manages strategic oversight of each client marketing campaign, crafting their story for digital and traditional platforms. Stephanie has a BS in Accounting from Arkansas State University. She also successfully completed the National Association of Broadcasters Executive Development Program at Northwestern University’s Kellog School of Management.
MediaBrush Marketing is a full-service marketing and advertising agency located in Binghamton, New York. We serve locally-owned businesses throughout the United States–from Hawaii to Massachusetts. In addition, we are proud to support non-profit organizations and government-funded agencies in our home state of New York.
With clients in a broad range of industries, we develop each strategic marketing plan with a customized approach to achieve the individual organization’s goals and within their budgetary expectations. MediaBrush Marketing is proud to be a New York State-certified Minority and Women-Owned Business Enterprise and is the only marketing company in the Southern Tier, with this certification, that is both woman AND minority-owned.
Website: https://mediabrushmarketing.com/
Yuko Kudo is native Japanese multi-dimensional artist based in New York. She uses art and storytelling to create community, while reminding people they are not alone. Through her work as a photographer, she has appeared in Forbes and TIME magazines, among other media outlets. She facilitates the creation of collaborative educational spaces focused on the intersection of art and activism. Executive Producer of a documentary series “Untapped Storytellers”, a short documentary film “Dear Asian Girls”, Upcoming Project”Braver Love”. She currently serves as a Board member of Prime Produce Apprentice Cooperative, a member of Artistic Council for People’s Theatre Project, Japan Chair of G-100 Ecocivilisation.
Website: www.
Rich Nolan A self-described perfectionist, Rich was raised in Vestal, NY, obtained his Mechanical Engineering degree from Clarkson University, worked for IBM in Endicott as a Product Development Engineer and was owner of RGN Product Development Co.; a designer and manufacturer of fiber optic components. Now retired, Rich focuses his design and creative energies on handcrafting highly refined sculptures from wood. For the past decade, Rich has participated yearly in Fine Art and Craft Festival throughout the Northeast and Artist calls at Galleries and Museums; notably being invited to The Philadelphia Museum Show, “Made in NY” at the Schweinfurth Gallery, Armonk Fine Arts Festival, Arnot Museum calls and Craftforms International show at the Wayne Art Gallery.
Ann Pellegrino (under the studio name Spotgirl Design) is a freelance art director, designer, illustrator, and lettering artist. She has also completed many projects as a muralist, including giving a new look to Blossom the Cow at the Discovery Center in 2021. Ann received a BFA in Communication Design from the University of Buffalo and has been a Broome County resident since 2005. She is proud to be part of our vibrant Broome Arts community and especially enjoys connecting with and supporting other artists.
Website: https://www.spotgirldesign.com/
Ellie Rivera serves as the primary contact at the SUNY Broome Entrepreneurship Assistance Center. She holds a BA in Theatre from CUNY Lehman College, a MSEd from Mercy College, and an MFA in Directing from Pace University’s Actors Studio Drama School. With a lifelong involvement in the artistic community, Ellie is an active member of the Broome Arts Council, performing under the name Elle deAmor. In addition to her role in assisting new businesses at Broome, she is also an entrepreneur. Alongside her career as a NYS Licensed Realtor, she spearheads One Village Community, LLC, a community organization providing affordable and engaging classes for youth and their community. With over 20 years of experience as a teaching artist and educator in elementary and higher education, Ellie has developed universal curricula catering to students of all ages. Her endeavors extend to advocacy for Diversity, Equity, Inclusion, and Social Justice, reflecting her commitment as a proud member of the BIPOC Community.
She dedicates her time both inside and outside the classroom in hopes of serving as a success story and inspiration for others.
Orazio Salati is a local artist and gallery owner as well as a retired art educator. He has always had a love for Abstract Expressionism. One style Orazio often uses is known as Photo Peinture, a term introduced in the mid-1860s at the salons and the Royal Academy in France. This technique includes painting over photo images fixed on canvas. In the process, his photographs are joined to the canvas and then the entire painting is completed through a blending of colors, the creation of textural surfaces, and, sometimes camouflaging the photograph. Orazio states “it is always interesting to see people take a ‘second glance’ at my paintings to see if their eyes have deceived them.”
Orazio has many years of experience teaching and making art as well as reviewing the work of others, giving them the ability to make suggestions to prepare for college entry, showing work publicly, or simply exploring new directions for future growth.
Website: https://www.oraziosalati.com/
Dr. Joey Tsai is the Osterhout Assistant Professor of Entrepreneurship at Binghamton University’s School of Management, teaching courses in entrepreneurship, organizational behavior, strategic leadership, and research methods. He has a mater’s and bachelor’s degree in Psychology, and a Ph.D. in Management. Outside of the classroom, he is intrigued by understanding the entrepreneurial minds of artists and creators. Before his academic career, he worked for a consulting firm in Asia for three years and developed an interest in ancient Asian arts and artifacts during his extensive travel for work and visits to the many historical and culturally rich cities in Asia including Ho Chi Minh City (Vietnam), Phnom Penh (Myanmar), Tibet, Guangzhou, Shanghai, Seoul, and Tokyo.
Website: https://poetsandquantsforundergrads.com/news/2023-best-undergraduate-professors-chou-yu-joey-tsai-binghamton-university-school-of-management/
2024 Focus Areas:
To give participants the best opportunities to grow professionally, BCAC designed three focus areas that will allow participants to chart their professional development journey to nurture their business skills.
Participants will acquire the skills and strategies needed to start or expand their freelance business
The Art and Business of Your Life: Questions about Strategy, Sustainability, and Liberation (in an Unliberated World)
Instructor: Jerone Hsu
Saturday, March 30th, 1:00PM-3:00PM
Workshop Description: Join this facilitated discussion and participatory workshop where we will engage questions around the interactions between creativity/art and business in today’s economic context and what this might mean for your creative practice.
Workshop located at BCAC Offices, 223 State St. Binghamton NY
Seats are limited and preregistration is required
How to Measure/Define Success as an Artist/Creator:
Instructor: Yuko Kudo
Saturday, April 6th, 1:00PM-2:30PM
Workshop Description: Exploratory conversations are used to help participants define what success looks like for themselves and their creative businesses in a highly competitive industry.
Workshop located at BCAC Offices, 223 State St. Binghamton NY
Seats are limited and preregistration is required
Exploring Entrepreneurial Leadership in the Arts
Instructor: Dr. Joey Tsai
Saturday, April 13th, 1:00PM-3:00PM
Workshop Description: Join Dr. Tsai for an insightful lecture and discussion about the manifestation of entrepreneurial leadership in the arts. Attendees will take away inspiration about how they might embody effective leadership strategies in their professional lives.
Workshop located at BCAC Offices, 223 State St. Binghamton NY
Seats are limited and preregistration is required
Crafting Your Art Business Plan and Budget
Instructor: Ellie Rivera
Saturday June 15th, 11:00AM-1:00PM
Workshop Description: Please join Ellie Rivera for an informative workshop on useful tools and best practices to use when constructing a business plan and budget for your creative business.
Workshop located at BCAC Offices, 223 State St. Binghamton NY
Seats are limited and preregistration is required
Grant Writing For Artists
Instructor: TBA
Date/Time: TBA
Workshop Description Coming Soon!
Participants will learn how to amplify their creative work and enhance their marketability
Shaping & Sharing Your Artist Story:
Instructor: Rachel Consolazio
Saturday, May 4th, 11:00AM-1:00PM
Workshop Description: What do you say when someone asks “What kind of artist are you?” Do you have a great answer? Every artist has a story. Your story is unique and authentic and always evolving. In this workshop we’ll discuss our own Artist Stories as a group. Working together as fellow artists, providing fresh perspectives and tools for clearly describing who we are and what kind of work we create. At the very least we’ll all have a better response to that question and be ready to share it with anyone who asks!
Workshop located at BCAC Offices, 223 State St. Binghamton NY
Seats are limited and preregistration is required
Portfolio Review:
Instructor: Orazio Salati and Cindy Henry
Saturday, May 11th, Starts @ 11:00AM
Workshop Description: Two prolific artists will review portfolios and offer constructive criticism and advice to participants
Workshop located at BCAC Offices, 223 State St. Binghamton NY
Review slots are limited and preregistration is required
Creating a Personal Visual Brand:
Instructor: Ann Pellegrino AKA Spotgirl Design
Saturday, May 18th, 11:00AM-1:00PM
Workshop Description: How do you share your work with the world? In this interactive workshop, we’ll discuss how to expand your existing style into marketing and branding for your artistic practice. Use your creative instincts to design how you want to be seen as an artist. Participants will be invited to show samples of their artwork and any existing marketing materials (business cards, postcards, website). We’ll work on personal artist mood boards and discuss marketing strategies including having an online presence, creating graphics, and producing print materials that reflect your authentic artistic voice.
Workshop located at BCAC Offices, 223 State St. Binghamton NY
Seats are limited and preregistration is required
How to Build an Online Presence:
Instructor: TBA
Date/Time: TBA
Workshop Description Coming Soon!
Connecting With Content:
Stephanie Krummenacker
Saturday, June 8th, 11AM-1PM
Workshop Description: When creating content for your business, you are simply painting a picture. The picture can be as basic as detailing who you are and what you offer. However, the true opportunity in painting this picture is creating CONNECTION. You have the opportunity to tell your brand story and why it should matter to the audience. The blank canvas you start with in painting this picture is your marketing and communications plan. Let’s explore the tools available to bring your brand’s story to life, in “Connecting with Content”.
In this workshop, Stephanie Krummenacker will help you navigate the various opportunities available to share your small business story. In addition, she will share how to effectively coordinate those opportunities to maximize impact. From connecting with traditional media outlets through effective news releases to creating engaging content on social media platforms, maximizing local lifestyle and radio programming to connecting with the audiences through your online presence, there are many avenues now available to small businesses and entrepreneurs. Each have value, so how do you proceed? By the end of “Connecting with Content”, you’ll not only grasp the benefit of these content-driven marketing tools, but also leave equipped with a roadmap to implement them effectively on your own.
Workshop located at BCAC Offices, 223 State St. Binghamton NY
Seats are limited and preregistration is required
Participants will learn best business practices and tools to use while navigating the professional world
Business Opportunities at Fine Art/Craft Festivals:
Instructor: Rich Nolan
Saturday, June 1st, 1:00PM-3:00PM
Workshop Description: Rich Nolan will use 13 years of experience to guide participants on what to expect and prepare for when participating in art fairs, including business operations, useful hardware, and typical art show application processes.
Workshop located at BCAC’s offices, 223 State St. Binghamton NY
Seats are limited and preregistration is required
Legal Essentials for Artists:
Instructor: TBA
Date/Time: TBA
Workshop Description Coming Soon!
How to Approach Galleries With Your Work:
Instructor: Orazio Salati
Saturday, June 15th, 1PM-3PM
Workshop Description: Have you ever wondered how artists approach galleries with their work? Join us in June for a workshop with local gallery owner and artist, Orazio Salati! Orazio Salati has over 30 years of experience creating, exhibiting, and representing in galleries.
Workshop located at BCAC’s offices, 223 State St. Binghamton NY
Seats are limited and preregistration is required
Spreadsheeting for Non-profits and the Arts:
Instructor: Ellie Rivera
Saturday, June 22nd, 11:00AM-1:00PM
Workshop Description: Join Ellie Rivera for a workshop that provides an overview of essential spreadsheeting techniques and tools that could be useful for your professional creative pursuits
Workshop located at BCAC’s offices, 223 State St. Binghamton NY
Seats are limited and preregistration is required
Building Connections in the Creative Industry
Instructor: TBA
Date/Time: TBA
Workshop Description Coming Soon!
2024 Registration:
Some of our 2024 BOA Workshops are available for registration! Check back here OR stay up to date on information about BOA and other BCAC programming by subscribing to BCAC’s Newsletter!
The Art and Business of Your Life: Questions about Strategy, Sustainability, and Liberation (in an Unliberated World)
Instructor: Jerone Hsu
Saturday, March 30th, 1:00PM-3:00PM
Register HERE!
How to Measure/Define Success as an Artist/Creator:
Instructor: Yuko Kudo
Saturday, April 6th, 1:00PM-2:30PM
Register HERE!
Exploring Entrepreneurial Leadership in the Arts
Instructor: Dr. Joey Tsai
Saturday, April 13th, 1:00PM-3:00PM
Register HERE!
Crafting Your Art Business Plan and Budget
Instructor: Ellie Rivera
Saturday June 15th, 11:00AM-1:00PM
Register HERE!
Shaping & Sharing Your Artist Story:
Instructor: Rachel Consolazio
Saturday, May 4th, 11:00AM-1:00PM
Register HERE!
Portfolio Review:
Instructor: Orazio Salati and Cindy Henry
Saturday, May 11th, Starts @ 11:00AM
Register HERE!
Creating a Personal Visual Brand:
Instructor: Ann Pellegrino AKA Spotgirl Design
Saturday, May 18th, 11:00AM-1:00PM
Register HERE!
Connecting With Content:
Stephanie Krummenacker
Saturday, June 8th, 11AM-1PM
Register HERE!
Business Opportunities at Fine Art/Craft Festivals:
Instructor: Rich Nolan
Saturday, June 1st, 1:00PM-3:00PM
Register HERE!
How to Approach Galleries With Your Work:
Instructor: Orazio Salati
Saturday, June 15th, 1PM-3PM
Register HERE!
Spreadsheeting for Non-profits and the Arts:
Instructor: Ellie Rivera
Saturday, June 22nd, 11:00AM-1:00PM
Register HERE!