The Business of Art

The Business of Art

businessofartlogoMonthly Workshop Series

Free for Arts Council Members/$15 for General Public
Pre-Registration Required: 607.723.4620 or information@broomearts.org

Programs held at: 81 State Street, 5th Floor, Binghamton

The Business of Art Workshop Series is an opportunity for artists of all disciplines to learn essential business success strategies in a supportive environment.  The instructors and facilitators have many years of successful experience in various business ventures throughout the arts community.  Participants will learn many of their tried and true best practices. If you are already in business, thinking of launching a career as a professional artist (visual, performing, literary, and digital) or would like to attend and network with other members of the arts community – welcome!


Be Strategic

Wednesday, February 15th 6-8pm

Presenter: Cliff Olin, Olin Capital Advisors

Learn how to develop and implement strategies for success.  This program addresses the strategic planning needs of individuals, businesses and non-profits. Participants will be provided with tools and techniques to aid analysis, create options and evaluate alternatives for an improved course of action.

In this program you will learn:

• How to define your vision and the path to pursue to get there.
• How to create connections between ideas, plans and people.
• How to access needed resources.
• How to make choices about what you will do and what you won’t.
• How to be more deliberate so your strategies are more effective.

Cliff Olin, principal of the Olin Group, LLC. and Olin Capital Advisors, Inc. has been advising small and medium size business owners since 1986. Exit Planning and Mergers & Acquisitions Advisory Services are based on a combination of formal education, certifications and real world experience gained from guiding 5 small business ventures to eventual 3rd party sale or continued profitability. A serial entrepreneur, Cliff has started and led 5 small business ventures from conceptualization, market development, basic formation, initial customer base to sustainable business that continue to take advantage of their growth potential.


Press Releases That Gets Media Attention

Wednesday, March 29th 6-8pm

Presented by:
Jim Ehmke, News Channel 34
Chris Kocher, Press & Sun Bulletin
Kathryn Fletcher, Digital Marketing Director at Ad Elements and Co-Founder of BiziFit
and Moderator Barb Van Atta, Broome Arts Mirror

More than 70% of journalists spend less than a minute, on average, per release. That means they don’t read your message word by word. More likely, they skim.  So how can you craft PR pieces that reach flippers, skimmers and other nonreaders? Learn current best practices from leading media professionals on how to write media relations pieces that get posted and published, boost your search engine rankings and reach stakeholders directly.

Specifically, you’ll learn to how to:

Think Like a Reporter: Develop stories that readers want to read — and that media outlets want to run.
Master the Anatomy of a News Release: Tap current best practices, from lead to boilerplate.
Write Killer Bites: Turn lame quotes into scintillating sound bites.
Cut Through the Clutter in PR: Increase coverage, sharing and more with tight, bright releases.
Lift Ideas Off the Release: Reach journalists, bloggers and readers with display copy.
Make Your Releases More Inviting:  Strategic use of headlines, links and other display copy draws people into your PR pieces and will even communicate to media flippers and skimmers.

Workshops for April and May to be announced