The Business of Art | Professional Art Development

Program Overview: Professional Art Development

In 2024, BCAC is launching an expanded and reimagined Business of Art Professional Development Program, formerly known as the Business of Art Workshop Series. This program is designed to equip local working artists, creators, and arts administrators with essential professional resources to develop their business skills. This new program will feature three focus areas, covering Art Entrepreneurship, Art Marketing & Management, and Art Business.

This an excellent opportunity for artists, creators, and arts administrators to learn essential professional success strategies in a supportive environment. If you are already in business, thinking of launching a career as a professional artist (visual, performing, literary, digital, etc.) or would like to attend and network with other members of the arts community – you’re welcome to join!

Featured Workshop: Building an Online Presence

Building an Online Presence
Saturday, April 27th, 11:00AM-1:00PM

Abigail Cornelia will help participants learn strategies for building a consistent, exciting, and achievable marketing plan for their organization or personal creative business. Participants will discuss the benefits of a good digital marketing strategy and its elements, including a social media presence, usable website, digital newsletter, and more. Artists new to marketing their work and seasoned professionals looking to gain an edge are encouraged to attend.

Abigail Cornelia is an artist and arts professional living and working in Binghamton, New York. She received her Bachelor’s degree from Binghamton University in English and Philosophy, Politics, & Law and remains engaged in the local arts community by serving as the Marketing Manager for the Broome County Arts Council, where she heads the marketing for 10+ programs and serves as the program coordinator for BCAC’s inaugural Artist in Residence program. Abigail is originally from Long Island, New York, and enjoys spending her time reading, painting, and clearing trash from beaches

Workshop located at BCAC Offices, 223 State St. Binghamton
Seats are limited and preregistration is required

Interested in attending Abigail’s Workshop? REGISTER HERE!

2024 Pricing:

Participants have the option to choose whether to complete a full area of focus or attend individual workshops to supplement their existing knowledge of a topic.

BCAC Member

BCAC Members are eligible for up to 5 FREE individual business of art workshops in 2024

After 5 FREE workshops have been redeemed, BCAC only charges $15.00 per workshop for our members!

Please note only the following membership tiers are eligible to redeem the 5 free individual BOA workshops: College Student and Individual

Scroll to the “Registration” section of this page for more information on registration for individual courses.

Non-Member

If you’re not a member of BCAC, you can still attend the BOA workshops for a small fee of $25.00 per session!

Scroll to the “Registration” section of this page for more information on registration for individual courses.

Become a Member!

Interested in becoming a member? Visit our membership page!

Individual BCAC Members enjoy the following benefits!

5 FREE Business of Art professional development courses annually Members’ Night events
Submission privileges to Artisan Gallery’s Annual Members Exhibition
Priority consideration to sell retail artwork in Artisan Gallery & online Bi-monthly members’ meetings
Member profile in BCAC’s Member Directory
Arts News posting privileges (Arts News is a platform on broomearts.org where members share events, press releases, and more) Community Arts Calendar posting privileges (promote arts-related events, performances, and more)
Opportunities posting privileges (share arts-related job postings, open calls, and more)
Weekly e-newsletters featuring local art events, workshops, and happenings
Members-only emailings about grants, residencies, open calls, and other assets

Your 2024 Instructors:

BCAC has selected a team of instructors with diverse professional backgrounds to guide participants through the focus areas of 2024. Each instructor has a strong passion for the arts and will draw from a vast range of experiences to assist participants on their professional journey.

Rachel Consolazio

Rachel Consolazio is a local ceramic artist and watercolor painter who grew up right here in the Southern Tier. She attended Vestal Senior High School and received her BFA from Syracuse University School of Art. Rachel’s ceramic work has been featured in gallery exhibitions across the country and she participates in multiple juried art festivals around the region every year. Her work is available in several local retail galleries. She is also a freelance surface pattern designer. Her patterns have been featured on products ranging from wallpaper to gift bags, baby apparel and bedding. Rachel hopes the viewer gets a sense of her presence in her artwork and the love she pours into each piece. She creates with the intention that each piece brings the user a joyful everyday experience, creating a deeper and more meaningful connection to that day and that moment.

Website: https://www.rachelcpottery.com/

Abigail Cornelia

Abigail Cornelia is an artist and arts professional living and working in Binghamton, New York. She received her Bachelor’s degree from Binghamton University in English and Philosophy, Politics, & Law and remains engaged in the local arts community by serving as the Marketing Manager for the Broome County Arts Council, where she heads the marketing for 10+ programs and serves as the program coordinator for BCAC’s inaugural Artist in Residence program. Abigail is originally from Long Island, New York, and enjoys spending her time reading, painting, and clearing trash from beaches.

Website: https://broomearts.org/user/abbycornelia/

Mia Hause

Mia Hause is a multidisciplinary artist based in Upstate New York. Her work utilizes oil painting and other media to explore intersections of femininity, class, and ecology. Her work is informed by museums and archives, and the role they play in forming cultural memory. Hause focuses on creating claustrophobic, collapsed, and artificially real spaces that draw upon and bend customs of painting from antiquity, as well as folk art and arts and crafts movements. She received a BFA from Cornell University in 2022, and her professional work is in community arts programming in the harm reduction sphere, empowering communities and individuals impacted by the opioid crisis with the tools to use artistic expression as a means for advocacy, healing, and community building.

Website: https://www.miapaulinehause.com/

Cindy Henry

Cindy Henry holds a Bachelor of Science in Art Education from the College of St. Rose, Albany, NY, and A Master of Arts in Arts Education from Kent State University, Kent, OH. Cindy is a full-time teacher and creates mixed media works in fiber and non-paper using printmaking, painting, stitching, and collage techniques. Her background in fine art and graphic design is evident in the strength of her simple compositional structures and her transformation of traditional media and techniques into innovative works of art.

Website: https://cindyhenrystudio.com/

Jerone Hsu

Jerone Hsu (He/him) is an Earthling who serves at the intersection of participatory platforms, community experiences, and interdisciplinary collaborations. As an artist, strategist, and designer he works to cultivate more nourishing futures from within the ecosystem of Prime Produce, a grassroots guild for good made up of friends, family, and neighbors committed to intentionally serving our communities. He is permanently engaged in an exploratory participatory performance art piece called, “No, Seriously, There’s Still Hope” where he invites everyone to pretend alongside him that there’s totally still hope and it’s not too late to make meaningful, positive change in the world. No, seriously.

Website: https://www.primeproduce.coop/

Stephanie Krummenacker

Stephanie Krummenacker has consulted with hundreds of local and national companies located in 25+ markets across the country. She brings 20+ years of experience in broadcast and digital marketing to every client project. She marries the trends in data with the power of storytelling to effectively connect businesses with their target audience and deliver bottom-line results. As Owner and Chief Marketer of MediaBrush Marketing, Stephanie manages strategic oversight of each client marketing campaign, crafting their story for digital and traditional platforms. Stephanie has a BS in Accounting from Arkansas State University. She also successfully completed the National Association of Broadcasters Executive Development Program at Northwestern University’s Kellog School of Management.

MediaBrush Marketing is a full-service marketing and advertising agency located in Binghamton, New York. We serve locally-owned businesses throughout the United States–from Hawaii to Massachusetts. In addition, we are proud to support non-profit organizations and government-funded agencies in our home state of New York.

With clients in a broad range of industries, we develop each strategic marketing plan with a customized approach to achieve the individual organization’s goals and within their budgetary expectations. MediaBrush Marketing is proud to be a New York State-certified Minority and Women-Owned Business Enterprise and is the only marketing company in the Southern Tier, with this certification, that is both woman AND minority-owned.

Website: https://mediabrushmarketing.com/

Yuko Kudo

Yuko Kudo is native Japanese multi-dimensional artist based in New York. She uses art and storytelling to create community, while reminding people they are not alone. Through her work as a photographer, she has appeared in Forbes and TIME magazines, among other media outlets. She facilitates the creation of collaborative educational spaces focused on the intersection of art and activism. Executive Producer of a documentary series “Untapped Storytellers”, a short documentary film “Dear Asian Girls”, Upcoming Project”Braver Love”. She currently serves as a Board member of Prime Produce Apprentice Cooperative, a member of Artistic Council for People’s Theatre Project, Japan Chair of G-100 Ecocivilisation.

Website: www.yukoislovelivelife.com

Rich Nolan

Rich Nolan A self-described perfectionist, Rich was raised in Vestal, NY, obtained his Mechanical Engineering degree from Clarkson University, worked for IBM in Endicott as a Product Development Engineer and was owner of RGN Product Development Co.; a designer and manufacturer of fiber optic components. Now retired, Rich focuses his design and creative energies on handcrafting highly refined sculptures from wood. For the past decade, Rich has participated yearly in Fine Art and Craft Festival throughout the Northeast and Artist calls at Galleries and Museums; notably being invited to The Philadelphia Museum Show, “Made in NY” at the Schweinfurth Gallery, Armonk Fine Arts Festival, Arnot Museum calls and Craftforms International show at the Wayne Art Gallery.

Website: http://www.woodcreationsbyrgnolan.com/

Ann Pellegrino AKA Spotgirl Design

Ann Pellegrino (under the studio name Spotgirl Design) is a freelance art director, designer, illustrator, and lettering artist. She has also completed many projects as a muralist, including giving a new look to Blossom the Cow at the Discovery Center in 2021. Ann received a BFA in Communication Design from the University of Buffalo and has been a Broome County resident since 2005. She is proud to be part of our vibrant Broome Arts community and especially enjoys connecting with and supporting other artists.

Website: https://www.spotgirldesign.com/

Ellie Rivera

Ellie Rivera serves as the primary contact at the SUNY Broome Entrepreneurship Assistance Center. She holds a BA in Theatre from CUNY Lehman College, a MSEd from Mercy College, and an MFA in Directing from Pace University’s Actors Studio Drama School. With a lifelong involvement in the artistic community, Ellie is an active member of the Broome Arts Council, performing under the name Elle deAmor. In addition to her role in assisting new businesses at Broome, she is also an entrepreneur. Alongside her career as a NYS Licensed Realtor, she spearheads One Village Community, LLC, a community organization providing affordable and engaging classes for youth and their community. With over 20 years of experience as a teaching artist and educator in elementary and higher education, Ellie has developed universal curricula catering to students of all ages. Her endeavors extend to advocacy for Diversity, Equity, Inclusion, and Social Justice, reflecting her commitment as a proud member of the BIPOC Community.

She dedicates her time both inside and outside the classroom in hopes of serving as a success story and inspiration for others.

Website: https://www2.sunybroome.edu/conted/eac/

Janna Rudler

Janna Rudler is the Grants and Technical Services Manager at the Preservation League of New York State. The Preservation League is the statewide non-profit dedicated to historic preservation advocacy, education, and grants since 1974. Janna advises non-profits and municipalities in achieving their preservation goals, offers technical support and referrals to all who seek assistance in their preservation efforts, and oversees the League’s grant programs. Her career has taken her from archaeological digs across New York State and directing an archaeology lab to managing the Bundy Museum of History and Art. Janna holds a BA in Anthropology from Binghamton University and a Master of Arts in History Museum Studies from the Cooperstown Graduate Program

Website: https://www.preservenys.org/

Orazio Salati

Orazio Salati is a local artist and gallery owner as well as a retired art educator. He has always had a love for Abstract Expressionism. One style Orazio often uses is known as Photo Peinture, a term introduced in the mid-1860s at the salons and the Royal Academy in France. This technique includes painting over photo images fixed on canvas. In the process, his photographs are joined to the canvas and then the entire painting is completed through a blending of colors, the creation of textural surfaces, and, sometimes camouflaging the photograph. Orazio states “it is always interesting to see people take a ‘second glance’ at my paintings to see if their eyes have deceived them.”

Orazio has many years of experience teaching and making art as well as reviewing the work of others, giving them the ability to make suggestions to prepare for college entry, showing work publicly, or simply exploring new directions for future growth.

Website: https://www.oraziosalati.com/

Dr. Joey Tsai

Dr. Joey Tsai is the Osterhout Assistant Professor of Entrepreneurship at Binghamton University’s School of Management, teaching courses in entrepreneurship, organizational behavior, strategic leadership, and research methods. He has a mater’s and bachelor’s degree in Psychology, and a Ph.D. in Management. Outside of the classroom, he is intrigued by understanding the entrepreneurial minds of artists and creators. Before his academic career, he worked for a consulting firm in Asia for three years and developed an interest in ancient Asian arts and artifacts during his extensive travel for work and visits to the many historical and culturally rich cities in Asia including Ho Chi Minh City (Vietnam), Phnom Penh (Myanmar), Tibet, Guangzhou, Shanghai, Seoul, and Tokyo.

Website: https://poetsandquantsforundergrads.com/news/2023-best-undergraduate-professors-chou-yu-joey-tsai-binghamton-university-school-of-management/

2024 Focus Areas:

To give participants the best opportunities to grow professionally, BCAC designed three focus areas that will allow participants to chart their professional development journey to nurture their business skills. While attendance at all three focus areas will result in the most complete understanding of the business of art, these workshops are not linear and participants may take any combination of workshops.

Art Entrepreneurship

Participants will acquire the skills and strategies needed to start or expand their freelance business

The Art and Business of Your Life: Questions about Strategy, Sustainability, and Liberation (in an Unliberated World)
Instructor: Jerone Hsu
Saturday, March 30th, 1:00PM-3:00PM
Workshop Description: Join this facilitated discussion and participatory workshop where we will engage questions around the interactions between creativity/art and business in today’s economic context and what this might mean for your creative practice.