Roberson ‘Pays It Forward’ with New Admission Program
Roberson extends Museum access to all community members
Roberson Museum and Science Center announced the start of its Pay It Forward admission program, expanding access to the Museum for those unable to cover the cost of admission. This program will ensure everyone has the opportunity to explore the science, art, and culture within Roberson’s halls.
“Access to arts and cultural activities is essential to the feeling of community,” said Michael Grasso, Executive Director of Roberson. “With this program we ask visitors and patrons to ‘pay it forward’ for other members of the community, encouraging people to visit the Museum who would not if cost is a barrier.”
Support for the program has been provided by The Agency, Broome County’s lead economic development organization. The organization’s Broome County…a good life.™ program will support 150 admissions for individuals of all ages, to kick off the program.
“George F. Johnson’s gift of carousels stand as monuments to the residents of Broome County, showing a respect for the arts that has continued today. I strongly believe that the spirit of Johnson’s community-minded approach to philanthropy hasn’t left us and this program will continue to provide a good life here in Broome,” said Stacey Duncan, Deputy Director of Community & Economic Development at The Agency.
Museums are the treasurers of a community’s cultural wealth and should be open to whoever wants to experience them. However, admissions prices can limit the ability of some people to enjoy this resource. Starting today, Museum visitors may take advantage of a pre-paid admission or, if they wish, choose to “Pay It Forward” by purchasing an admission for someone else who may not otherwise be able to experience the Museum. Anyone interested in taking part in this program can simply grab an admission pass from Roberson’s Pay It Forward wall at the entrance and bring it to the front desk. No questions asked.
“As a regional museum, we rely on admissions to keep our doors open. I hope that someday we will have sufficient funding to offer free admission to everyone wishing to explore the wonders at Roberson. Until then, this Pay It Forward model will rely on the generosity of our community to provide everyone with this unique opportunity,” said Mark Gorgos, Roberson’s Board President.
Through Roberson’s Pay It Forward program, the Museum hopes to encourage growth, accessibility, and goodwill within the community and beyond. Roberson expects to see the Pay It Forward program running long into the future, so all people from the community can experience and enjoy its exhibits for years to come.
Support for Roberson is provided by the general operations support grants from the United Cultural Fund, a program of the Broome County Arts Council; the Conrad and Virginia Klee Foundation; the Zoos, Botanical Gardens and Aquariums Program, administered by the New York State Office of Parks, Recreation, and Historic Preservation; and the New York State Council for the Arts with the support of Governor Andrew M. Cuomo and the New York State Legislature.